How dmg events developed a learning culture that had good communications and knowledge sharing at its heart
Learning opportunities should be made available to everyone
dmg events, an award-winning international exhibitions and publishing company, is at the forefront of face-to-face communication. The events it organises provide a focal point for global businesses. It prides itself on bringing people together, creating opportunities for visitors to do business, network and learn.
That is why it was so important to the company to accelerate the personal development of its employees. dmg events provide extensive opportunities for visitors to learn. Therefore, it must provide unrivalled learning opportunities for its employees too.
Why LinkedIn Learning is the best investment
It was dmg events’ desire to move away from a more traditional training model to a learning culture that promoted continuous learning and development. As a result, it chose to work with LinkedIn Learning to offer employees reliable content, credible training and access to thought leadership/ influencers.
Premila Braganza, HR Director at dmg events, explained: “Two years ago, we decided to embark on a journey to build a learning culture in our business. As a result, we decided to implement a blended learning approach, which led us to look for digital learning platforms.
“LinkedIn Learning offers learners the ability to obtain professional certifications. We currently have 200 licenses and it’s the best investment we have made on the people front.”
An internal “learning brand” with LinkedIn Learning at its core
dmg events’ targeted strategies include an annual learning calendar, monthly email campaigns and Summer Challenges that inspire engagement.
Annet Fernandes, HR executive at dmg events, commented: “We firmly believe that inspiration creates a determination to learn. Therefore, we recently launched an initiative called ‘i-inspire’ through which we recognise our learners in the hope that their stories will inspire their colleagues to learn.”
Premila added: “But what is really exciting is the creation of ‘learning@dmg’, an internal brand that we have launched to promote learning, encouraging our employees to learn new skills. It has three main pillars – Develop, Master and Grow (dmg) your skills.”
Offering employees learning opportunities makes business sense
dmg events’ adoption of LinkedIn Learning was a natural one. The platform is recognised across the globe. Therefore, using LinkedIn Learning to develop a learning culture that would be entrenched within the business made perfect sense.
To date, 927 courses have been completed, compared to 314 in 2019. Furthermore, 21,162 videos have been completed, compared to 9,867 in 2019, and 1,118 hours of content have been viewed, compared to 665 in 2019.
Annet added: “LinkedIn Learning has helped us onboard new hires effectively. We endeavour to capture our learners’ interest at the very start of their journey by hosting a dedicated session to LinkedIn Learning, as part of our onboarding process. We use the session to highlight the various functionalities and benefits of the platform.”
Premila concluded: “The video content and courses are communicated in a way that our employees find easy-to-follow. Because of this, they are incredibly popular with our employees; in today’s world, where clear communication is key, this is absolutely crucial.”
The results
Onboard quickly
Curated learning paths helped people managers onboard new hires quickly