• Brands like Geico and Cracker Jacks have used this classic marketing technique, to great success.

    Want to Make Your Product More Popular? Find Its "Peanut Butter"

    April 21, 2017

    In 2013, the insurance company Geico released a commercial featuring a talking camel. In it, the camel was particularly excited because it was “hump day” – aka Wednesday. Here’s the commercial, in case you haven’t yet blocked it out of your mind yet: Is this commercial funny? Ehhh, kinda. Is it creative? Somewhat. But did it have a massive impact on Geico’s...

  • Being assertive is tough. This formula should make it easier.

    How to Communicate Assertively, Without Being a Jerk

    April 20, 2017

    There’s somebody you work with who does something you really don’t like. And you know in your heart you are right, and they should stop doing that thing. This can be anything as small as listening to the radio too loudly to as big as regularly marginalizing your opinions. What do you do? Here are two bad outcomes, which are entirely too common: Say nothing, and...

  • IT pros themselves say they are weak in security, the cloud and VoIP.

    The Skills IT Pros Need Help With The Most (And How to Learn Them)

    April 20, 2017

    Where’s the skill gap in IT? In other words, what are the critical skills IT pros are weakest at? To find out, we at LinkedIn partnered with Spiceworks to survey 198 IT professionals. In the survey, we asked those IT pros the skills they were both strongest and weakest at, which were critical to their job. We’ll start with the good news, the skills IT pros were...

  • Freezing rows and columns is particularly helpful when working with a large spreadsheet.

    How to Easily Compare Data in Excel by Freezing Rows and...

    April 19, 2017

    When working with a large amount of data in a spreadsheet in Microsoft Excel, it can become difficult to figure out which category or...

  • One of the best ways to get out of a rut is to mindfully change a thing or two in your daily routine.

    Are You Stuck in a Work Rut? Here's How to Bust Out of It

    April 19, 2017

    Do you feel like you’ve been doing the same thing day after day after day, and you're tired of it? That your creativity is zapping...

  • The new courses now available at LinkedIn Learning and Lynda.com cover topics like IT, project management and leadership.

    The New Skills You Can Learn at LinkedIn Learning This Week

    April 18, 2017

    Each week presents a new opportunity for you and your team to learn the skills necessary to take on the next big challenge. And, at...