Nir Eyal

Posts by Nir Eyal

  • Nir Eyal has released a new course on LinkedIn Learning on how to create addicting products.

    How to Manufacture Desire

    February 1, 2017

    Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Instagram addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these...