Paul Petrone

Posts by Paul Petrone

  • This test will determine how strong your story really is.

    Want to Know if Your Story is Good? Put It Through This Test

    February 4, 2019

    Storytelling is the essence of iconic brands. There are countless examples of this. Companies like Apple and Jeep and Budweiser have been successful for decades because they are among the best storytellers in the world. All three companies consistently tell stories that appeal to their target market. Many of us – for many reasons, beyond just marketing – would...

  • See the new skills added to LinkedIn Learning this week.

    The 32 New Skills You Can Now Learn on LinkedIn Learning

    February 4, 2019

    Each week presents a new opportunity for you and your team to learn the skills necessary to take on the next big challenge. And, at LinkedIn Learning, we want to do everything we can to help make that happen. So, each week, we add to our 13,000+ course library. And this past week was no different, as we added 32 new courses covering everything from Facebook...

  • Learn how to best manage your smartphone so it doesn't manage you.

    How to Manage The Ultimate Productivity Killer: The Smartphone

    January 28, 2019

    Back in the times of yore – i.e., the mid-1990s, before cellphones were ubiquitous – I worked for my father at his construction company. My dad used to have to have to call his subcontractors and the lumber yard throughout the day. But most of the new houses we built were in the woods, with no phone. Which meant he had to drive to a gas station and use a...

  • The words you shouldn't use if you want to build an inclusive culture.

    How to Build an Inclusive Culture: 5 Phrases to Avoid

    January 28, 2019

    The movie The Big Short is the perfect (true) parable of why inclusive cultures are so important. For those who haven’t seen it, its...

  • See the new courses added to LinkedIn Learning this week.

    The 28 New Skills You Can Now Learn on LinkedIn Learning

    January 28, 2019

    Each week presents a new opportunity for you and your team to learn the skills necessary to take on the next big challenge. And, at...

  • Here's a question that'll get feedback as a manager.

    Want Honest Feedback From Your Employees? Ask Them This

    January 21, 2019

    Having an adaptive mindset is one of the skills companies need most of 2019 – companies are looking for people who can adapt to all...