Sean Adams

Posts by Sean Adams

  • These five questions will help you determine the target market for your business.

    How to Determine Your Target Market for Your Brand

    March 1, 2017

    One of the first questions I ask a client is, “Who is your audience.” Invariably, the answer is, “Well, I guess everyone.” Everyone is big. It’s impossible to speak to “everyone.” The goal is to determine the best audience or audiences for the brand and how to address them. It is more important to be surgical and clear, rather than attempting to reach anyone...

  • Don't just start redesigning a logo when launching a rebrand. Ask yourself these five questions instead.

    5 Questions to Answer Before Launching a Brand Campaign

    January 26, 2017

    Like any endeavor, asking the right questions before embarking on that voyage will help you succeed. If you were planning a trip to Antarctica, you would probably ask about the time of year, weather conditions, safety, wildlife and travel issues. The same is true with branding. It isn’t uncommon to launch into the process with the visual elements first, but that...