William Lidwell

Posts by William Lidwell

  • Goodbye, Design Thinking — Hello, Design Wisdom

    July 16, 2015

    For decades, the notion of design thinking has governed the way the design world tackles creative problems. But here, designer, entrepreneur, and innovator William Lidwellreveals the flaws in design thinking—particularly as it applies to the “debacle” of the US military’s F-35 Joint Strike Fighter. Author of the best-selling guide “Universal Principles of Design...