The 10 Most Popular LinkedIn Learning Courses of 2016

December 23, 2016

The most popular courses include topics like data science, marketing, project management and leadership.

At the end of September, LinkedIn Learning launched, leveraging the great content of Lynda.com and the intelligence of LinkedIn’s 450-million member network to form a one-of-its-kind learning platform.

Since, both individuals and organizations have seen the value first-hand, eager to learn the skills needed to advance their careers. But there are more than 9,000 LinkedIn Learning classes to pick from – which ones were the most popular?

Here’s the list of the top ten. The list proves instructive, as it speaks to both the quality and the need for the course.

1. Online Marketing Fundamentals

Instructor: Brad Batesole

Course Description: Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple, easy-to-understand terms, demonstrating how you build a successful online marketing campaign for all digital channels: search, video, social, email and display.

2. Project Management Fundamentals

Instructor: Bonnie Biafore

Course Description: Bonnie Biafore has always been fascinated by how things work and how to make things work better. In this course, she explains the fundamentals of project management, from defining the problem, establishing project goals and objectives and building a project plan to managing team resources, meeting deadlines and closing the project. Along the way, she provides tips for reporting on project performance, keeping a project on track and gaining customer acceptance.

3. Managing Your Time

Instructor: Todd Dewett

Course Description: In this short course, author Todd Dewett, PhD, shares four time-management tips that help everyone from busy executives to new employees get more out of their work day. Learn how to think differently about time management, embrace the 80 percent rule, find your "Einstein" window, protect that window and broadcast your availability to ensure others know when you'll be available.

4. Foundations of Programming: Fundamentals

Instructor: Simon Allardice

Course Description: This course provides the core knowledge to begin programming in any language. Simon Allardice uses JavaScript to explore the core syntax of a programming language, and shows how to write and execute your first application and understand what's going on under the hood. The course covers creating small programs to explore conditions, loops, variables, and expressions; working with different kinds of data and seeing how they affect memory; writing modular code; and how to debug, all using different approaches to constructing software applications. Finally, the course compares how code is written in several different languages, the libraries and frameworks that have grown around them and the reasons to choose each one.

5. Excel 2013 Essential Training

Instructor: Dennis Taylor

Course Description: Whether you're a novice or an expert wanting to refresh your skillset with Microsoft Excel, this course covers all the basics you need to start entering your data and building organized workbooks. Instructor Dennis Taylor teaches you how to enter and organize data, perform calculations with simple functions, work with multiple worksheets, format the appearance of your data and build charts and PivotTables. Other lessons cover the powerful IF, VLOOKUP, and COUNTIF family of functions; the Goal Seek, Solver, and other data analysis tools; and how to automate many of these tasks with macros.

6. Project Management Simplified

Instructor: Chris Croft

Course Description: Almost everything you do in the workplace is a project, from the smallest task to the largest endeavor. All of this work can benefit from some simple project-management techniques. In this course, management trainer Chris Croft outlines the twelve steps to managing projects without creating a lot of extra overhead, and shows how to use traditional PM tools—such as Gantt charts and network diagrams—to help you manage your workload.

7. SEO Fundamentals

Instructor: David Booth

Course Description: Learn search engine optimization techniques to increase your website's visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages on your site.

Learn how to read a search engine results page and find your ranking, and see how rankings affect businesses large and small. Then discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build inbound links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. You'll also learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.

8. Agile Project Management

Instructor: Bob McGannon

Course Description: Agile project management allows you to produce smaller deliverables more frequently and efficiently, making it an excellent choice for teams that work in product development, programming, business analysis and other collaborative areas. But it's a fragile process that requires the right scope, goals and management. In this course, instructor and project management professional Bob McGannon shows you the tools and techniques you need to successfully manage a project through the agile life cycle. 

9. Data Science and Analytics Career Paths and Certifications

Instructor: Jungwoo Ryoo

Course Description: The career opportunities in data science, big data and analytics are growing dramatically. These are among the most sought-after jobs in the tech world today. If you're interested in changing career paths, determining the right course of study or deciding if certification is worth your time, this course is for you.

10. Leadership Fundamentals

Instructor: Britt Andreatta

Course Description: Do you want to cultivate leadership traits that will help you inspire your team, successfully manage change and conflict and better serve the needs of your organization? In this course, leadership consultant Britt Andreatta explains what real leadership is, how to assess your strengths and ways to cultivate the traits the best leaders employ to make their organizations strong and innovative. The course includes information on developing and mentoring your team, creating an engaging workplace, developing political savvy, analyzing your industry and honing your emotional intelligence.

Click here to start your free trial today to begin taking these courses for yourself. Or, click here to learn more about how LinkedIn Learning can help your whole organization.

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