Design Tips Articles

  • How to get freedom as a designer and avoid a micromanaging client.

    Want Freedom as a Designer? Write a Great Creative Brief

    February 16, 2017

    No designer wants an overbearing, micromanaging client. After all, designers are creative by both name and by nature, and want the freedom to do what they are paid to do. But you have to see things from the client's perspective as well. It’s their product or service you are designing for, something they care deeply about. They want the end result to be great and...

  • The key to make slides stand out is to have them tell a continuous story that builds the curiosity of the audience.

    5 Best Practices For Making Awesome PowerPoint Slides

    February 8, 2017

    Most PowerPoint presentations are the worst. Far too often, the slides are text-heavy and the person simply reads them off. And while there is important information being discussed and employees have the best of intentions of listening, their minds invariably begin to wonder and boredom prevails. Don’t let that happen. Make your presentations memorable by having...

  • Nir Eyal has released a new course on LinkedIn Learning on how to create addicting products.

    How to Manufacture Desire

    February 1, 2017

    Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Instagram addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these...

  • Don't just start redesigning a logo when launching a rebrand. Ask yourself these five questions instead.

    5 Questions to Answer Before Launching a Brand Campaign

    January 26, 2017

    Like any endeavor, asking the right questions before embarking on that voyage will help you succeed. If you were planning a trip to...

  • The best logos grab your attention, elicit a response, have a deeper meaning and are highly memorable.

    How to Design an Outstanding Logo

    January 20, 2017

    Logos are the face of your organization. They are often the first thing someone thinks of when they think of it and a company’s...

  • These five tips will help you in Revit.

    What Controls Revit Visibility? Five Things to Look For.

    January 17, 2017

    If you work in Revit files for even a small part of your day, learning how to control visibility of elements in your model – be it...