Design Tips Articles

  • These five questions will help you determine the target market for your business.

    How to Determine Your Target Market for Your Brand

    March 1, 2017

    One of the first questions I ask a client is, “Who is your audience.” Invariably, the answer is, “Well, I guess everyone.” Everyone is big. It’s impossible to speak to “everyone.” The goal is to determine the best audience or audiences for the brand and how to address them. It is more important to be surgical and clear, rather than attempting to reach anyone...

  • There's a variety of different warning signs in Revit. Here's how to react to each one.

    Understanding The Different Warning Signs in Revit

    February 21, 2017

    The Revit software communicates with us in many ways. Various feedback mechanisms are used: sometimes it offers little more than a “whisper” with subtle messages at the status bar, while other times it interrupts your workflow completely with a disruptive onscreen dialog demanding your immediate attention. Regardless of the severity of the condition, or the...

  • How to get freedom as a designer and avoid a micromanaging client.

    Want Freedom as a Designer? Write a Great Creative Brief

    February 16, 2017

    No designer wants an overbearing, micromanaging client. After all, designers are creative by both name and by nature, and want the freedom to do what they are paid to do. But you have to see things from the client's perspective as well. It’s their product or service you are designing for, something they care deeply about. They want the end result to be great and...

  • The key to make slides stand out is to have them tell a continuous story that builds the curiosity of the audience.

    5 Best Practices For Making Awesome PowerPoint Slides

    February 8, 2017

    Most PowerPoint presentations are the worst. Far too often, the slides are text-heavy and the person simply reads them off. And while...

  • Nir Eyal has released a new course on LinkedIn Learning on how to create addicting products.

    How to Manufacture Desire

    February 1, 2017

    Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll...

  • Don't just start redesigning a logo when launching a rebrand. Ask yourself these five questions instead.

    5 Questions to Answer Before Launching a Brand Campaign

    January 26, 2017

    Like any endeavor, asking the right questions before embarking on that voyage will help you succeed. If you were planning a trip to...