What Makes LinkedIn Learning Content Unique? Learn from Industry Leaders like LinkedIn CEO Jeff Weiner
January 18, 2017
Over the years, as a leader of Lynda.com and now LinkedIn Learning Solutions, I’ve been asked what makes our content truly unique. I tend to use different flavors and anecdotes when answering the question, but what it always boils down to are the “Five C’s,” which are the values we believe distinguish our content - and more importantly - our instructors - from the rest: Credibility, Compassion, Confidence, Choreography and Context.
Over the next few weeks, I’ll be dedicating a blog post to each of these values. I’m starting with ‘Credibility’ because today, LinkedIn CEO Jeff Weiner has released his first ever LinkedIn Learning course, On Establishing a Culture and Plan for Scaling, now available for free to all learners. The course, which was originally filmed during an interview with Reid Hoffman at Stanford, focuses on how to establish a culture within an organization and how to effectively plan for scaling - something he knows intimately through his experience of taking the helm at LinkedIn. This is the first of a two-part series. Stay tuned for an upcoming course On Compassionate Management, releasing on Tuesday, January 31.
Jeff’s participation as a LinkedIn Learning “INstructor” is a model example of the ‘Credibility’ we believe is core to what we offer on our platform. The opportunity to learn from industry experts and leaders shouldn’t be relegated solely to those with access to an ivy league education. We feel everyone should have the opportunity learn from real-world experts, teaching real-world topics, sharing real-world expertise and insights.
Jeff is just one example of the industry leaders and experts we provide access to through LinkedIn Learning. The list is endless. You can get insider insights on Time Management from Dave Crenshaw which Forbes recently deemed “a definitive course for managing time, avoiding the pitfalls of multitasking, understanding the principles for productivity and making time management easy.” You can get answers to key questions, such as “Are Leaders Born or Made” and “Where Should You Focus: Strengths or Weaknesses,” by Suzy Welch, who, with her husband Jack Welch, wrote international best-sellers, such as The Real Life MBA and Winning. You can learn design skills from Bonnie Siegler, founder of Eight and a Half and Number 17, whose work is featured on Saturday Night Live, Late Night with Jimmy Fallon and 30 Rock.
As Jeff himself has discussed, the mantra of “always be learning” is a critical one to embrace in today’s ever evolving workforce. In order to prepare you for the jobs of tomorrow, versus those that once were, we want to ensure you have access to the premium knowledge and credible expertise that everyone deserves. We believe this mission starts with Credibility - the experience and expertise generously shared from these best-in-class “INstructors.”
Who would you like to learn from? Let us know at @LI_Learning.