Dentsu Aegis is a relatively new brand, following a series of acquisitions that included the 2013 purchase of the London-based Aegis Media by the Tokyo-based Dentsu Inc. In the decade prior, Aegis Media had itself acquired several companies.
As a result of this growth, Dentsu Aegis needed to transform employee training.
“What we needed to do was introduce the culture of a larger organisation, with a much more sophisticated learning programme, and to help employees understand they are part of the bigger picture,” said Lauren New, learning and development manager, UK. “We are in a creative industry, so we need to be ahead of the curve. We want to offer innovative training, and an environment where it is easy to have new ideas.”