Aktana uses learning to lead AI for the life sciences industry.
As Aktana grew and continued to roll out complex and innovative products, their employees needed to continuously refine their knowledge of AI and trends within the life sciences industry. LinkedIn Learning Hub helped them get new hires up to speed, expand their current employees’ skill sets, and lessen the burden on their training teams. Aktana created campaigns and custom learning paths and learning collections, including content for their Leading People program and content to help enable lateral as well as upward career progression. This gave employees the relevant information they needed to keep growing and lead the industry.
Steep learning curve and a need to keep refining industry and AI knowledge
Aktana had many new hires who brought their own expertise to the company but still needed to learn Aktana’s products and value proposition. “These employees needed to be trained on large amounts of complicated material quickly, but the company didn’t have sufficient training resources and didn’t want to overburden current employees,” said Victoria Fozard, director of training and enablement. “We also had no learning management system and no way to create our own learning content.” Fozard wanted a way for employees to develop relevant skills and have opportunities for career progression and growth.
Tailored, unique content and skills-based learning
Aktana found an all-in-one solution with LinkedIn Learning Hub. They used campaigns to bring employees’ attention to key learning priorities, like product launches and pivot tables in spreadsheets, recommending relevant content to specific learners. They also used a video plugin to increase engagement. They created custom learning paths and learning collections to quickly train employees on new product releases and the ever-evolving industry — giving employees the unique, varied skill sets they needed. This included content for their Leading People program and paths for making lateral moves across departments, which helped with employee retention. By embracing a culture of continuous learning, Aktana stayed ahead of the competition and maintained their leadership position in the industry.
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Since launching LinkedIn Learning Hub, Aktana has had high rates of engagement on the platform. Over a 90-day period, employees watched 2,105 development videos over 226 hours.
With custom content and Aktana’s Time to Value project built with LinkedIn Learning, employees were able to get up to speed faster on critical information and continuously progress their AI expertise.
Increased career mobility
Aktana had an increase in lateral and upward moves as employees followed career paths through LinkedIn Learning. In addition, nearly 100% of leadership and management content has been viewed since launch.
“LinkedIn Learning Hub informs our entire learning and development strategy. It’s helped us overall to grow our organization by having timely and accurate information available in one place.”
Aktana is the category creator and leader of intelligent engagement in the global life sciences industry. By ensuring that every customer experience is tailored to individual preferences and needs, Aktana helps life sciences companies strengthen their relationships with healthcare providers to inspire better patient care. Today, commercial and medical teams from more than 300 brands use Aktana’s AI-enabled Contextual Intelligence Engine to coordinate and optimize personalized omnichannel engagement at scale. More than half of the top-20 global pharmaceutical companies are Aktana customers. Headquartered in San Francisco, Aktana has offices in every major biopharma region around the world.
No. OF EMPLOYEES:
San Francisco, California