Bupa Arabia engages its employees through learning
SUCCESS STORY
During the pandemic, Bupa Arabia faced the challenge of keeping employees engaged and satisfying their need for continuous learning as many employees were seeking specific technical training alongside developing their soft skills. LinkedIn Learning provided a valuable solution to address both challenges and build a strong learning culture across the company.
THE CHALLENGE
Providing ongoing learning across multiple skill sets
As one of the world’s leading insurers – and with over 1,800 employees – Bupa Arabia’s workforce is incredibly varied. Employees sought training for specific technical skills as well as a range of common soft skills. Bupa Arabia needed a solution to make a wide variety of training as accessible as possible.
THE SOLUTION
Making continuous learning more engaging for all employees
In order to make learning a more rewarding and engaging experience for employees, Bupa Arabia created learning paths with monthly, quarterly and yearly recognition for top learners across the organization.
Bupa Arabia implemented LinkedIn Learning courses, making it a prerequisite to finish a learning path before taking the other virtual online training. This gave employees foundational knowledge as they continued on their learning journey, helping them to focus on the outcomes. One Bupa Arabia call center even specifically requested training to focus on hitting their KPIs.
Bupa Arabia is also utilizing new features from LinkedIn Learning Hub like the pinned skills to prioritize their organization’s skills for 2022 and close their skills gap.
Main product used:
THE RESULTS
Employee uptake on learning
87% of users activated to date.
Increased learning adoption
In 2021, there were 61% of repeat learners clocking on average 1.3 monthly hours of learning per user.
Improved employee satisfaction
In just two years, Bupa Arabia went up by +3 points in their Glint survey, with many comments mentioning LinkedIn Learning.
“Developing our people is a key HR Pillar at Bupa Arabia. Our partnership with LinkedIn Learning has enabled convenience and accessibility to learning, especially during the start of the pandemic where the majority of our colleagues were working remotely. Despite the challenges, learning should not stop. LinkedIn Learning’s vast library of courses geared both towards professional and personal development truly adds value to our learning strategies and initiatives.”
Tariq Alamoudi
Chief Human Resources Officer
ABOUT BUPA ARABIA
Bupa Arabia is the largest healthcare service provider in Saudi Arabia. Bupa Arabia is part of the Bupa Group which provides healthcare services for over 70 years to more than 30 million members in 190 countries by 80 thousand employees.
INDUSTRY:
Insurance
No. OF EMPLOYEES:
1,800+ employees
HEADQUARTERS
Jeddah, Saudi Arabia
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