Enriching the learning experience with LinkedIn

IHM strives to inspire people to create future business. In order to achieve this goal IHM students are placed in decision-making situations, where they get to test and develop their ability to apply their knowledge in real business scenarios.

David Nachmann, Development Manager at IHM, explains: “The aim of IHM Business School is to strengthen the learning capability and the culture of lifelong learning for our organisation and for our network of students. LinkedIn Learning has proven to be a good tool to support us with this ambition.”

IHM has a flexible approach to learning and uses a variety of methods and resources to ensure students learn the skills they need. In-class lectures, self-paced study, project work, blended learning and flipped classroom learning are all employed. However, the recent digital transformation of IHM’s institutions in Stockholm, Gothenburg and Malmoe has been key to fulfilling a rapidly growing demand for online education.

David continues: “IHM has used LinkedIn Learning as a tool to support our own change approach towards a more integrated digital ecosystem.

“Blended learning has also been part of IHM’s education strategy for a long time. However, in the last year, it has become a priority position with a broader range of courses based on a ‘flipped classroom’ structure.”

Such an approach has been revolutionary. It is inspiring, innovative and motivational.

David explains: “It takes a lot of time to produce learning content that is accurate and maintains a high pedagogical and communicational quality. LinkedIn Learning provides resources which are up to date and in areas where it is difficult to find resources – this makes it a niche learning resource tool.”

IHM teachers and lecturers can optimise their face-to-face teaching time, and have done so, by adopting the Flipped Classroom model. This encourages students to learn skills independently prior to lectures, practical workshops and one-on-one teaching time.

For example, in one of IHM’s learning programmes – Digital Analytics - Conversion and Visualisation, it has combined several learning resources to create one learning path. The learning path consists of materials from LinkedIn Learning, teacher-produced video and presentation materials, other online resources and exercises, as well as live forums with Microsoft Teams. As a result, students on this learning programme can follow a single learning path within LinkedIn Learning.

David concludes: “LinkedIn Learning has given IHM the opportunity to enhance the students’ learning experience through Flipped Classroom learning. The learning paths that we have created within LinkedIn Learning have enriched the subject matter.

“In today’s challenging business environment, it is important that students, who are business processionals, stay ahead of the competition. IHM’s adoption of LinkedIn Learning is helping them to do that.”

The results

CHALLENGE:
● Deliver high quality learning experiences with up to date and relevant learning resources and education

● Encourage students to learn skills independently to focus on practical learning in the classroom
● Create additional opportunities for students to learn and develop, including anytime/anywhere learning, and improve student/staff engagement

SOLUTION:
● Give students access to constantly updated library of LinkedIn Learning content

● Create custom IHM Learning Paths, specific to certain skill sets to support Flipped Classroom learning

● Blend IHM content, LinkedIn Learning content and online teaching to support students’ needs

RESULTS:
● 2.1 hours average time per user (twice as high as LinkedIn learner average)

● Activation rate of 12% above the LinkedIn customer average

● Within one month of activation:1645 courses viewed in total

About IHM

IHM Business School was founded in 1966 to address the educational needs in industry and trade and helping working professionals strengthen their business acumen while remaining on the job. Today, more than 50 years later, IHM Business School remains dedicated to increasing the competitiveness of the Swedish trade and industry. IHM blends practice, theory and digital learning elements to make education as relevant and effective as possible.

NO. OF EMPLOYEES: 51-200

HQ LOCATION: Gothenburg, Malmoe, Stockholm, Sweden

View Company Page

View Company Website

Download Customer Story

What the learners say:

“LinkedIn Learning has complemented my studies at IHM and allowed me to explore topics in greater depth.”

In their own words:

David Nachmann

Development Manager, IHM

“I have worked with LinkedIn Learning for about ten years in various subject areas. One of the strengths has always been the breadth of subjects, which provides opportunities for both primary educational content, but also supplementary educational material. The development LinkedIn has brought to the platform in recent years has opened opportunities for personalised learning, as well as an integrated tool for teacher-led instruction within our learning ecosystem.”

Tommy Persson

Director of Business Segment Growth, IHM

“The future of online education is not about one or the other video conferencing solution, but about the access to a learning ecosystem, including a wide range of technical solutions and pedagogical concepts. LinkedIn Learning gives us access to a learning platform and the opportunity to an on-demand learning experience. Through LinkedIn Learning, we aim to give our participants the flexibility to learn – if not everything – so at least anytime and anywhere. At the same time, no part of a learning ecosystem stands alone. As always, it is the contribution from a variety of learning experiences that finally are summarised as a learning outcome.”

Enriching the learning experience: How and why IHM adopted LinkedIn Learning to strengthen its learning culture

Enriching the learning experience: How and why IHM adopted LinkedIn Learning to strengthen its learning culture

Enriching the learning experience:
How and why IHM adopted LinkedIn
Learning to strengthen its learning culture

Enriching the learning experience:How and why IHM adopted LinkedIn Learningto strengthen its learning culture

Developing a lifelong learning culture

Growing demand for online learning

Learning for everyone and in all forms

Enhancing the learning experience

Enriching the learning experience: How and why IHM adopted LinkedIn Learning to strengthen its learning culture

Enriching the learning experience: How and why IHM adopted LinkedIn Learning to strengthen its learning culture

Enriching the learning experience:How and why IHM adopted LinkedInLearning to strengthen its learning culture

Enriching the learning experience:How and why IHM adopted LinkedIn Learningto strengthen its learning culture

Developing a lifelong learning culture

Growing demand for online learning

Learning for everyone and in all forms

Enhancing the learning experience

Enriching the learning experience:
How and why IHM adopted LinkedIn
Learning to strengthen its learning culture