Shiseido accelerates its ‘People First’ strategy globally with LinkedIn
Shiseido’s aspiration to be the world’s number one skin beauty company is enabled by a ‘People First’ strategy.
Envisioning a global workforce of high-performing employees who take charge of their own career and professional development, Shiseido set out to nurture a culture of self-directed with LinkedIn Learning.
Shiseido accelerates its ‘People First’ strategy globally with LinkedIn
Shiseido’s aspiration to be the world’s number one skin beauty company is enabled by a ‘People First’ strategy.
Envisioning a global workforce of high-performing employees who take charge of their own career and professional development, Shiseido set out to nurture a culture of self-directed with LinkedIn Learning.
SUCCESS STORY
Shiseido introduced a new talent management strategy in 2020, departing from traditional Japanese workplace practices to launch a competency-based performance management workforce. With skills and competencies across job families clearly set out, employees have autonomy to plan their own career and professional development.
LinkedIn Learning was rolled out globally to support employees in their L&D journey as Shiseido lays the foundation for a culture of self-directed learning.
THE CHALLENGE
Empowering capability and career development
Shiseido’s shift to a new talent management approach meant that employees now have autonomy to chart their growth and development with the company. To realise their vision of a high-performing global workforce and support employees as they direct their own learning & development, Shiseido introduced LinkedIn Learning globally to supplement classroom-based learning.
THE SOLUTION
Enabling personalised anywhere, anytime learning
Shiseido started by laying a firm foundation, putting in place the right environment and structure to support their employees as they learn and grow. With executive communications setting the tone at the top and concerted global and local engagement efforts ranging from introductory webinars to monthly newsletters, Shiseido encouraged employees to learn as they like on LinkedIn Learning. The company is making progress towards a culture of self-directed learning as more micro-learning moments are embedded into their employees’ daily work lives.
LinkedIn Learning Enterprise Program
THE RESULTS
By July 2022, Shiseido had exceeded its full-year activation rate target by 1.5x.
About Shiseido
Shiseido is one of the world’s top cosmetics companies, with a rich portfolio of international brands in 120 countries and regions. Through its mission, Beauty Innovations for a Better World, it seeks to offer solutions to social problems and achieve a sustainable society. It strives to help people find happiness through its mainstay beauty business and beauty innovations in an ever-changing global environment.
| Industry: Personal Care Product Manufacturing |
| No. of Employees: 10,000+ |
| Headquarters: Tokyo, Japan |
“LinkedIn Learning equips our employees with the skills to adapt to a rapidly changing environment, continue contributing to business growth, and progress in their careers. It is an essential partner to us in a world where learning is unlimited.”
Koichi Noda
Chief People Officer
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