How Yildiz Holding has embraced personalised learning

It is exactly one year since Yildiz Holding began working with LinkedIn Learning. So, what better way to celebrate than with a cake? Thankfully, Yildiz Holding knows a thing or two about sweet treats, as it is one of the world’s leading biscuit, cake and confectionery companies.

With more than 300 brands in its portfolio, Yildiz Holding is perhaps most renowned for its Godiva, Ülker and McVitie’s brands, producing a wide range of food products that are loved across the globe. Therefore, it is paramount that the business stays at the forefront of the fast-moving consumer goods (FMCG) market. In order to do that, it must feed its employees with learning experiences that satisfy huge appetites for skills training and knowledge.

Yildiz Holding chose to work with LinkedIn Learning, as the learning platform gave the business access to a vast library of content and tools.

Bahattin continued: “We had a great experience creating learning paths and learning collections, recommending to learners instantly through the platform’s ‘Recommend to Learners’ feature. We were able to easily search and combine courses and videos to create learning experiences tailored to each employee and different user groups.”

Such a personalised learning experience empowered employees, enabled their growth and provided the business with enhanced opportunities to connect with and learn more about the talented individuals within its workforce.

“This personalised learning experience, supported and facilitated by LinkedIn Learning, has given the business the opportunity to reach out to employees with learning solutions catered specifically for them and their needs. It has also made us able to reflect our company’s value through learning experiences. Our digital transformation agenda is always in the forefront of our work, and we have been able to find courses that focus on agility, industry 4.0, artificial intelligence, machine learning and big data.”

In the FMCG world, these topics are particularly relevant in terms of innovation and profitability.”

Bahattin concluded: “We see LinkedIn Learning as a strategic business too. It has helped the business to show our employees how much we care about their personal development and growth, as well as follow the latest trends in our field.”

The results

CHALLENGE:
● Develop a diverse content platform, catering to the needs of the business

● Create content that is easily accessible
● Give employees access to content that complements the company’s digital transformation agenda and supports growth

SOLUTION:
● User-friendly learning programme that promotes inclusivity

● Give employees a personalised learning experience

● Provider learners with “instant” content and easy access to personalised learning paths

RESULTS:
● More than 9,500 hours of content viewed

● 217,728 videos watched

● 1,114 videos watched (custom content)

About Yildiz Holding

Yildiz Holding is a global company with more than 65,000 employees worldwide. It is home to some iconic brands, such as Ülker, Godiva and McVitie’s, and has more than 300 brands within its portfolio. Yildiz values diversity – its’ workforce boasts 73 different passports from around the world. It also values digital transformation and being the leader in what it does. Yildiz follows the latest trends in order to constantly grow its business and improve its work.

NO. OF EMPLOYEES: 10,001+

HQ LOCATION: Istanbul, Turkey

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“Thanks to LinkedIn Learning and its high volume of course content, we can keep our workforce up-to-date and dynamic in adapting to the new ways of doing business and thriving in the cycle of continuous change.”

“LinkedIn Learning has become a great tool for our organisation. We can reflect our organisation’s digital transformation and strategic agenda to our employees through creating specialised learning experiences and sharing them. It is inspiring to see that employees and our leadership make great use of this vast library of learning.”

what the learners say:

Feyza Nur Göçmen

Talent Acquisition, L&D and Employer
Branding Assistant Specialist at Yıldız Holding

“LinkedIn Learning has given me confidence – I have a great tool to help me discover and learn anytime, anywhere. My learning experience has become fun and exciting. I am always looking for ways to use LinkedIn Learning throughout the day.”

Joseph Johnson

Global Director of Learning and
Development at Godiva Chocolatier

“LinkedIn Learning is not only a wonderful learning option for self-guided, curious adult learners, but it is also an amazing flexible tool for us as an organisation to customise specific content at a specific time. LinkedIn Learning gives us the ability to reach a large number of people with focused, impactful content in an extremely efficient manner.”

Merve Koyuncu

Talent Acquisition, L&D and Employer
Branding Executive at Yıldız Holding

“LinkedIn Learning has transformed the way our organisation learns. We can easily personalise every learner’s experience through creating learning paths and we can form an experience of learning that is easy to use and that has content every organisation needs.”

Moriah McConnell

Talent Acquisition Manager at Godiva Chocolatier

“I have found LinkedIn Learning to be a huge asset for my role at Godiva – I was able to take courses in diversity and inclusion which helped spark a passion for creating inclusive recruitment processes. LinkedIn Learning is also customisable, allowing companies to create learning paths for their employees to create opportunities for shared learning experiences. I have found this to be a very useful tool for professional development.”

How Yildiz Holding has embraced personalised learning as part of its digital transformation journey

An appetite to learn

Giving employees access to personalised content

Connection, experience and innovation