SUCCESS STORY

A leader in helping the scientific community reach, connect with, and impact audiences worldwide, Cactus Communications was eager to empower its entire global workforce to ‘own’ their professional development. With LinkedIn Learning Enterprise Program, CACTUS is building a company-wide culture of learning – with team members watching more than 10,000 videos in just a few months and learning anytime, anywhere, in the language of their choosing.

THE CHALLENGE

Empower all staff to take charge of their development 

As a global, remote-first organization, CACTUS sought a learning solution that could encourage ‘Cactizens’ to dream big and take risks by upskilling, exploring areas of interest, and ‘owning’ their professional growth. 

With some team members unsure of whether online learning would be useful to their career development, L&D leaders needed a convenient solution that offered a wide variety of relevant, high-quality learning content in multiple languages, including Mandarin and Japanese.

THE SOLUTION

Learning when, where, and how you want it

Following a successful pilot, CACTUS rolled out LinkedIn Learning across its entire organization globally.
 
The business drove uptake with videos, webinars, and learning competitions. It also leveraged top learners to create their own videos about the skills they were learning. 

To drive remote engagement, L&D leaders recommended relevant courses focused on helping staff develop a growth mindset. They also built new learning pathways, mapped existing roles to LinkedIn Learning content, and began incorporating learning content as a prerequisite to manager training.

LinkedIn Learning Enterprise Program

THE RESULTS

10,447 learning videos
In just three months, staff spent more than 460 hours learning

61% repeat learners 
Around one-third of employees log in each month

58% activation rate
CACTUS employees average 19 video views per month

About Cactus Communications

Cactus Communications is a technology company accelerating scientific advancement.  Originally founded as a language editing business in 2002, its initiatives, services, and platforms now empower key players in knowledge creation, communication, dissemination, and promotion. With offices in 10+ countries around the world, CACTUS aims to be the voice of science – helping the scientific community reach a global audience and create a meaningful impact on everyday life.

“The L&D team’s goal is aligned to our mission statement ‘to enable people to reach their highest potential’ and drive a culture where learners are encouraged to ‘own’ their development. LinkedIn Learning has changed learners’ perspective towards online learning and enabled a ‘growth mindset’.”