In terms of what motivates employees to engage in skill building, workers cited three top priorities. The skill-building opportunity should:
Help them stay up to date in their area of expertise.
Be personalized for their interests and career goals.
Help them achieve a new role internally through lateral or upward mobility.
In sales and marketing, some of the most in-demand hard skills include:
Social media marketing
Search engine optimization (SEO)
Soft skills typically transcend job categories, though in sales and marketing, some key skills to have include: