How EDHEC Business School uses LinkedIn Learning to support its students and professors

The results

 

CHALLENGE: 
●  Create an enriched, flexible and up-to-date online learning platform
●  Improve student engagement
●  Give professors off-the-shelf material to integrate into their lessons
●  Address the diversity of students’ background and levels in certain courses
●  Anticipate corporate needs
●  Deliver quality content to an international audience
●  Offer additional opportunities to meet students' needs, thanks to an “anytime and anywhere” mindset
SOLUTION: 
● Learning licenses have been offered to all EDHEC students and tenured professors (Bachelor, Master, MBA)
●  This gives access to 16,000 courses on LinkedIn Learning (bite-sized and in-depth) in seven languages, accessible via computer or mobile device
●  A comprehensive content library, with 200 new courses added each month
●  Content integration with EDHEC learning management system
●  A tool used by professors and the Career Centre
 

RESULTS:
●  53% of EDHEC students activated their accounts within three months

●  4,550 students viewed more than 7,000 courses and more than 35,900 videos

●  Marketing, Professional Skills and Finance and Accounting content proved the most popular

About EDHEC

EDHEC is one of Europe’s top 15 business schools with five campuses (Lille, Nice, Paris, London and Singapore). EDHEC has developed a unique research-based model, beneficial to society, businesses and students. EDHEC is a place of excellence, innovation, experience and diversity, capable of impacting future generations in a continually evolving world. Having a positive impact on the world is EDHEC’s fundamental purpose.

INDUSTRY: Higher Education
NO. OF EMPLOYEES: 201-500
HQ LOCATION: Roubaix, nord
EDHEC Company Page
EDHEC website
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In their own words

“Today, flexibility, personalisation and availability anytime/anywhere are central aspects of the EDHEC student experience. LinkedIn Learning appeared to be the right tool to reach those goals, allowing us to offer new possibilities of online courses development and giving our students the opportunity to upgrade their courses by developing hybrid skills.”



Emmanuelle Houet
Digital Learning Experience Manager at EDHEC PiLab

Emmanuelle Houet

“With the current fast-paced changes and the ubiquity of technology in our personal and professional lives, we know that our students will need to develop their skills throughout their careers. 

“Our decision to offer LinkedIn Learning to all students and faculty members is based on two essential pillars.

“The first is to offer quality training that enriches our existing academic programmes. For example, offering MBA students the LinkedIn Learning Excel training course before the Data Analysis course allows my course to start from day one with an emphasis on critical thinking and data mining, without spending time on learning how to use Excel. 

“The second pillar is to develop the habit of lifelong training, offering possibilities beyond those available in our academic calendar and beyond our courses. Our students and professors have responded positively and the availability of LinkedIn Learning on ATAWAD is particularly appreciated in the current global pandemic situation.”



Michelle Sisto
Associate Dean, Graduate Studies at EDHEC Business School

Michelle Sisto