Marketing Training

• Internal Motivation: Giving your marketers something to work toward—mastery through digital marketing training—satisfies an innate need for meaningful work. 
• Critical Thinking: Having siloed marketers leads to narrow and ineffective problem solving. Creating a breadth of knowledge and having teammates with varying degrees of expertise  improves critical thinking and helps the marketing department find better answers to business questions.
• Team Agility: Finding a single multi-discipline marketing hire doesn’t necessarily solve the skills gap problem. If you're relying too much on one marketer to think across the various marketing functions, business is at the mercy of a single individual. Supporting multi-discipline development with online marketing courses keeps the operation running even if someone is on vacation or leaves the team.

Marketing thought leaders stress the importance of continuous learning and an ability to adapt to industry changes. But talent development leaders and marketing managers can’t sit back and hope that self-guided learning overcomes the skills gap on its own.

To build a marketing program that supports multi-discipline individuals ready to capture customer attention, there are a few main skills talent development professionals and marketing leaders should focus on:

• Content Marketing: In marketing, content is still king. And when your marketing team knows how to create high-quality content, they’ll be able to better-engage with customers. More attention to content means more attention for your business. No matter what changes in the industry, some form of content will always be important.
• Data Analytics: Marketing is increasingly a data-driven game. However, many traditional marketers come from a creative background. Arming creatives with some level of analytical capabilities will help propel the team forward.
• Strategy: There’s so much turnover in the marketing industry. Talent development professionals and marketing leaders can counter turnover rates by giving every marketer a foundation of knowledge in strategy. The key is to foster an ability to adapt quickly rather than focusing only on particular tactics. 
• Social Media: Consumer conversations have moved to social media and it’s important for brands to take part. But there’s a right and wrong way to go about it. With the right online marketing courses, talent development professionals and marketing leads can help the entire team engage with the brand’s audience on social.
• Brand: Branding means thinking about what distinguishes your company from the rest and incorporating it into every single touchpoint of the business — design, messaging, marketing and PR, and company vision. Learn about branding, how it works, and how you can build and maintain a more competitive brand.
• Paid Media: To quote notable communications professor, Marshall McLuhan, “The medium is the message.” This theory rings especially true in today’s complex media landscape. To increase the reach of your message, you've got to use paid advertising.  There’s a multitude of paid channels available to reach your target audience with the right message, at the right time, in the right place.
• Online Marketing: Online marketing managers play a crucial role in developing and implementing an organization's digital marketing strategy. With their vital skills and tactical know-how, online marketing managers develop and implement strategies that can help take organizations to the next level.

These are just a few of the many skills that talent development professionals and marketing leaders should use to build out a digital marketing training program. 

Don’t just deliver marketing training courses as one-off opportunities. Build learning paths for marketers to continuously draw value from.