• It’s what employees want from their L&D opportunities: 78% of learners expressed the need for course recommendations based on their career goals. 

  • Employees are eager to address their personal skill gaps: 78% of learners also expressed the need for course recommendations based on their skill gaps. 

  • It motivates learners on their own terms: Employees’ number one criteria for choosing professional development courses is “does it help me perform better in my current role?”


  • Learners spend much more time with customized content: Companies that recommend personalized professional development paths on LinkedIn Learning see 69% more hours of learning watched per employee. 

  • Employees want L&D built for them: Employees’ second-highest motivation factor for choosing L&D courses (after “does it help me perform better in my current role?”) was “is it personalized specifically for my interests and career goals?”

  • Employees crave personalized learning recommendations: Employees are 54% more likely to spend more time learning if they had specific course recommendations from their managers to help them reach their career goals.


  • Opportunities to grow create better company culture: Employees ranked “opportunities to learn and grow” as the number one factor in what determines a good company culture, and employees at organizations with highly rated cultures are:

    • 31% more likely to recommend working for their organization

    • 25% more likely to report being happy working for their organization

  • Employees with opportunities to grow feel better about where they work: Glint research shows that, compared to their peers, employees who experience good opportunities to learn and grow at their organization are:

    • 3.6x more likely to report being happy

    • 3.5x more likely to report they believe their company can help them reach their career goals

    • 2.9x more likely to report they expect they’ll still be with the company in two years

Additional Source: Glint

  • Employees are more interested in learning together: Employees who use LinkedIn Learning’s social features spend 30x more hours learning than those who don’t. 

  • Talking through lessons helps make them fun and memorable: 86% of L&D pros believe that learning is more engaging when people learn together. 91% believe employees who learn together are more successful.

  • Social learning boosts overall belonging and engagement: 92% of L&D professionals believe social learning helps create a sense of belonging at work. Employees who feel this sense of belonging are 5.2x more likely to be engaged in their work and learning.

Read more about the best ways to engage your employees and create a culture of learning in your organization: