Patagonia complements in-person training with company-wide online video instruction

A manufacturer and retailer, Patagonia produces and sells sports apparel, outdoor gear, and luggage for men, women, and children. Founded in 1973, the company grew globally, has an online store that serves a wide range of countries, and maintains more than 75 brick-and-mortar shops worldwide.

Challenge: scale training to a diverse and dispersed workforce

Patagonia experienced double-digit annual growth in recent years. Amid this success, the company steadily added employees.

“We’re hiring rapidly,” said Anthony Garcia, training manager. “And we’ve got a very diverse workforce. Some of our employees got here 20 or 30 years ago at the ages of 22, 23 years old. Now they’re in their 40s and 50s. And we’ve got a lot of younger employees who are right out of college.”

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